InterACT backed by Ministry of Safety and Justice, wins award
March 21, 2012 By Lennart Roosendaal

We are happy to announce that InterACT was chosen as one of the winners at the second round of New Venture, the largest business plan competition in the Netherlands. The awards for the second round of New Venture were handed out at Agentschap NL in The Hague. InterACT is innovative virtual training software for safety professionals: from police to fire-men and first-aid personnel. InterACT will help train these professionals and prepare them for complex incidents such as the fire at the Dutch Chemie-Pack or the London riots to prevent these costly disasters and save lives.

A few months ago InterACT was selected from a pool of 84 projects in a Small Business Innovation and Research (SBIR) competition which was started by the Dutch government to stimulate virtual training. After a thorough feasibility study, InterACT was chosen as one of the final projects and is now supported by the Ministry of Safety and Justice.

InterACT is a project by IC3D Media. IC3D Media is a studio in the Netherlands that develops interactive simulations, training solutions and (serious) games. Our focus is on using state-of-the-art interactive game-technology to empower organizations and allow them to train their personnel in virtual environments: whether it concerns immersive training for safety professionals, or interactive training for social skills such as board-room training. Participants are placed in a broad range of situations where they can rapidly master the desired skill. Interactive training is three times more effective than traditional methods and is also highly cost-effective.

At IC3D Media we believe that interactive learning is the way of the future. In addition to state-of-the-art powerful simulations and videogames we also develop innovative task support tools that can assist personnel in a variety of industries. Next to PC and Mac our technology also supports tablets and mobile devices such as the iPad and iPhone, which allows us to develop software for any platform. If you would like to learn more about our services, please e-mail us at

Learn more?
For more information about IC3D Media and our services visit
Click here to read an interview (Dutch) with founder/studio lead Loren Roosendaal.
You can also visit the Dutch InterACT website:
For more information about the winners of New Venture click here.